The Potential Market for Apple Ipad in the Uk free essay sample

Firstly, the main body of the report will briefly introduce creative thinking. Then, it will present the approaches for marketing iPad in the UK successfully. After that, it will make a conclusion in a few words. 2. 0 Creative thinking Creative thinking plays a significant part in constantly increasing the amounts of human knowledge, improving perceptivity of human being, as well as opening up new situation for practice. Creativity is the basis for generating innovation which is favorable to improve organizational competitiveness in the marketplace (Amabile, et al, 1996). It can be seen that creative thinking plays a significant role in the success or failure of new product or services in the market. Innovation can be driven by leadership, people management, knowledge management, and creativity management (Prajogo and Ahmed, 2006). The sources of creativity and innovation are people including customers, specialists, groups and teams, as well as individuals. Apple can be regarded as an innovative firm. We will write a custom essay sample on The Potential Market for Apple Ipad in the Uk or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Its innovation capacity comes from innovative chief executive. How to market its products creatively is very crucial for the success of product sales, which ill be discussed in the next section. 3. 0 Recommendations for successfully marketing iPad in the UK Marketing is the root for the survival and development of an organization. Over time, a large number of marketing approaches come to the market, including relationship marketing, direct marketing, service marketing, internet marketing, international marketing and brand marketing and so on. Successful product marketing should attach much importance to many aspects such as market demand, customer preference, price, and marketing mix and etc. The following paragraphs will suggest ways how the iPad can be marketed successfully in the UK. In order to successfully marketing product or services in a new market, the first and most important thing for an organization to do is market research. In this way, the organization can better meet customer demands and preferences by analyzing market researching findings. In general, market research consists of four steps, that is, gathering the data, integrating the evidence, unraveling the insight, and telling the story (Rawlinson, 1970). It is known that iPhone has obtained remarkable success in the market. Owing to this, iPad has already employed the iPhone-style user interface (Johnson and Arthur, 2010). It is apparently that iPad is not creative in this aspect as a result of passive consumption. For successfully marketing, the company must attempt to persuade consumers to accept the uncommonness of the product. The key lies in how to promote its advantages overwhelming its advantages. As a whole, the company must explain clearly about the creation of the product so as to attract the attention of consumers. Otherwise, the marketing of the iPad will suffer from the impediment or even resistance from consumers. In the next place, marketing strategy is one of important factors to help the organization to remain invincible in the increasingly dramatic market competition. The iPad can provide numerous applications for customers but not only limited to web browsing, email and reading e-books (Johnson and Arthur, 2010). At the beginning, Apple did not make a price for iPad in the UK market. However, according to the surveys, a great many customers in the UK reveal that iPad is excessively expensive (Harvey, 2010). It can be seen that cost is a key factor to determine if iPad can be successfully marketed in the UK. On one hand, the company should employ appropriately pricing strategy. Pricing strategies include skimming, market pricing and penetration pricing (Sutton-Brady and Beal, 2008). It is obviously that the UK is a new potential market for Apple. The key for the survival of the company in the new market is to stimulate market and capture market share. For this reason, penetration pricing strategy should be adopted by the company. On the other hand, the company should attempt to reduce cost as much as possible by all means. The last but not the least, promotional methods are also of great importance to the sales of products. Traditional promotional mix mainly includes the elements such as advertising, personnel selling, direct marketing, sales promotion, and public relation. Among them, advertising is an important tool for marketing at any time. Both mature and blind consumers will be guided by the advertisement. What’s more, the returns from advertising are also impressive at short notice. In addition, public relation makes great contribution to corporate image and marketing. However, with the development of media technology, the promotional mix is taking place great changes. Moreover, the communication has already gone through four ages from interruption, entertainment, engagement to dialogue. From this aspect, it can be said that the iPad has already done a good job for media in different sectors including print and publishing, television, and advertising (Arthur, Anderson and Sweney, 2010). It has satisfied the customer demands on entertainment and engagement. According to the statistics, 70% of the content of the web will be user generated until 2010 (Daugherty, Eastin and Bright, 2008). From this, it can be seen that it is very important for an organization to interact with customers. For this reason, customer engagement and interaction should be embodied in every link of marketing. The advertising ideas of iPad will be multiplatform rather than the â€Å"big TV campaign† mentality; furthermore, it will develop creative advertising ideas by a spectrum of consumer engagement (Arthur, Anderson and Sweney, 2010). From the perspective of public relation, traditional public relation messaging techniques may not be perceived as authentic any more. On the contrary, the company should regard user reviews and comments as the new word of mouth. Their messages will become the critical factors to improve the leadership of Apple in the UK market. 4. 0 Conclusion To sum up, marketing is extremely important for the development and expansion of an organization. The report has firstly introduced a little about creative thinking. Then, it has demonstrated how the iPad can be successfully marketed in the UK. Firstly, the company needs to conduct market research and make correspondingly responses by market analysis. Secondly, the company is necessary to formulate appropriately pricing strategy. Thirdly, the company must focus on the interaction with customers in the age of media technology. The iPad can be marketed successfully by effective market reaction, correct pricing strategy, as well as frequent interaction with consumers. References Amabile, T. et al, (1996) Assessing the work environment for creativity, Academy of Management Journal, 39 (5): 1154-1184. Arthur, C. Anderson, K. and Sweney, M. (2010) A Good Job for Media, http://www. guardian. co. uk/media/2010/feb/01/ipad-imapact-on-media, Date accessed on June 8, 2010. Daugherty, T. , Eastin, M. S. and Bright, L. (2008) Exploring Consumer Motivations for Creating User-Generated Content, Journal of Interactive Advertising, 8(2): 1-24. Harvey, M. (2010) British Buyers will Pay More for iPad, but Critics Say Wait, http://business. ti mesonline. co. uk/tol/business/industry_sectors/technology/article7119823. ece, Date accessed on June 8, 2010. Johnson, B. and Arthur, C. 2010) Apple iPad: The Wait is over – but is it Future of Media or Oversized Phone? http://www. guardian. co. uk/technology/2010/jan/27/apple-ipad-tablet-computer-k indle, Date accessed on June 8, 2010. Prajogo, D. I. and Ahmed, P. K. (2006) Relationship between Innovation Stimulus, Innovation Capacity, and Innovation Performance, Ramp;D Management, 36(5): 499-515. Rawlinson, J. G. (1970) Creative Thinking and Brainstorming, London: British Institute of Management. Sutton-Brady, C. and Beal, T. (2008) International Marketing, South Melbourne, Vic: Thomson Learning Australia.

Study Skills for Intermediate Level Language Learners

Study Skills for Intermediate Level Language Learners Learning any language takes practice - lots of practice! Often, its difficult to know what you should practice. Should you watch a video? Perhaps, it would be a good idea to do a few quizzes. Of course, you should try to speak English with your friends. All of these are great ideas, but its also important to build a routine. A routine will help you make studying English a habit. Thats the best way to improve your English! Make Learning a Habit Its important to be exposed to many different areas every day. However, you shouldnt try to study too many different subjects. These suggestions take a short listening and reading as the basis for daily practice. You are trying to learn many new things, so dont try to learn too much in any one area too quickly! Practice Routine Listen - 15 minutes: You can enhance your listening skills through specific strategies.Read - 15 minutes: Choose a subject you like to read about and read for fun.Improve your vocabulary - 10 minutes: Take five minutes to write down all the new words you find in your listening and reading exercises. Keep a notebook, and write in the translation in your native language.Grammar - 10 minutes: Think about what you are studying in English class (if you are taking it). Or, if you are studying by yourself, take out your grammar book and find one grammar point to review. Take a quick look at the grammar and then think about the listening and your reading. Did you hear or read these forms? How were they used?Speaking - 5 minutes: It is very important to move your mouth and speak! Even if you only speak to yourself. Take five minutes and speak out loud (not silently). Try to quickly summarize what you listened to and what you read. Can you do it? Of course, its better if you can do this with a friend. Find a friend and study together a few times a week. You can practice together. Thats it! Approximately 45 minutes a day, every day - or at least four times a week! If you continue to do this, you will be surprised at how quickly your English improves!

Discussion 8 Essay Example | Topics and Well Written Essays - 750 words

Discussion 8 - Essay Example This is Heyman’s first element for a proactive organization. In fact, prior to our meetings the person who is to preside over the meeting is expected to send, 24 hours before the meeting, a copy of the sequence of topics for discussion. In the meetings, the scope of the agenda is carefully observed and side topics for further discussion are tabled for another meeting. In the agenda, an item is always included that requests for contribution from all participants in the meeting, and before the meeting is adjourned all participants are clarified on the accomplishments they must fulfill and report for accountability at the next meeting. Rasler (2010) also notes that as far as marketing is concerned, a proactive approach does more than fulfill a need, but rather it aims at creating a need – that is, to explore new markets and new untapped customers who would benefit from the company’s products. This is a direction our company has been taking with our lineup of medical equipment and supplies; rather than targeting the usual hospitals and clinics, we have begun to market to homes and patients who have special interests in certain types of equipment. References Heyman, P (12 Dec. 2012) ‘Is Your Organization Proactive or Reactive?’ Bridging Associates. Available at http://www.bridgingassociates.com/wp/2012/12/12/is-your-organization-proactive-or-reactive/ Rasler, K (27 Dec 2010) ‘Run a Proactive, Not Reactive, Business.’ ACHR News. Available at http://www.achrnews.com/articles/run-a-proactive-not-reactive-business 2.What adaptive challenges face your industry in the next five years?   How equipped is your company / organization to deal with them? There are at least two major challenges that I see in the next five years for the market in medical devices and equipment, the industry in which my organization, St. Luke’s Medical, operates in. One challenge involves the technological changes that are expected to take pla ce, of which there are three key trends. These are: (1) the miniaturization of devices; (2) the development of diagnostic technology capable of earlier and more accurate diagnoses; and (3) advances in IT and e-health technologies (Ford, 2013). The first challenge therefore has to do with keeping the staff and promotional literature current with the new developments. While the staff has good background in the past and current medical technologies, newer, revolutionary medical devices will be operating under new mechanisms and therefore may not be within the understanding and competence of our staff who are more marketing-educated and trained. They will have to see the new equipment in use and understand how they operate so that they (the staff) may be competent to answer the questions of customers. The second major challenge is the developing demographics, the forthcoming changes in the health care legislation, and their implications on the demand for medical devices. This is more di fficult to address than the first challenge because of the uncertainties particularly in the soon-to-be-implemented affordable health care legislation. One of the implications is the 2.3% medical device excise tax which has taken effect as of the start of 2013. While the tax is supposed to be paid by the manufacturer or importer, since this is a cost of doing business the